Pflugerville, TX – Centerra Homes in HDR

HDR for use for commercial purposes??  Yes indeed!  Our good friend Tommy Grant runs a wonderful home building business here in central Texas called Centerra Homes.   If you are looking for a new home in the Austin area….stop on by the website and check out the details!    Some info from the site:  Centerra Homes is a premier homebuilding company founded in Austin, Texas. With over forty years of combined home building experience, we are committed to building relationships, one customer and one home at a time. Our mission is to build each and every home as if we are building it for our own family.

Last week a new model was completed and ready to go and Tommy asked me to photograph it for their website. I was eager to give commercial photography a shot!  I spent the morning taking lots of photos.  Beforehand I told Tommy that I would shoot both standard and HDR. We then could compare them and see what version looks better.  I returned home in the afternoon and processed the pictures.  The HDR’s looked fantastic!!!  Above is the family room using a wide angle lens.   I used a wide angle (Nikon 12-24 f/4) for the whole shoot along with a tripod and cable release….5 exposures on each shot.

I gave Tommy all the photos and suggested that maybe consider using the HDR’s for his website….except the kitchen which had wood grain cabinets and a wood floor….a bit too much texture going on!   I can assume the amount of HDRs used for commercial photographs is a very very small percentage.  Why?  Because most HDR photographers are all shooting landscape shots!   LOL     I’d give a thumbs up for commercial use of HDR’s!  Here is another…

The HDR creates a nice warm feeling to each photo.  The standard versions were solid, but I am happy he chose to use the HDR’s on his website.   Here is the link to all the photos. Centerra Homes – Falcon Pointe Thanks Tommy for thinking outside the box!  One last shot…

I know the NY Times was thinking about using HDR’s in their newspaper….soon HDR’ing will become a normal way of photography.  It is the fastest growing photographic style in the world today.   Enjoy the photos!   Good luck Centerra Homes!   Sell lots of houses!!