HDR for use for commercial purposes?? Yes indeed! Our good friend Tommy Grant runs a wonderful home building business here in central Texas called Centerra Homes. If you are looking for a new home in the Austin area….stop on by the website and check out the details! Some info from the site: Centerra Homes is a premier homebuilding company founded in Austin, Texas. With over forty years of combined home building experience, we are committed to building relationships, one customer and one home at a time. Our mission is to build each and every home as if we are building it for our own family.
Last week a new model was completed and ready to go and Tommy asked me to photograph it for their website. I was eager to give commercial photography a shot! I spent the morning taking lots of photos. Beforehand I told Tommy that I would shoot both standard and HDR. We then could compare them and see what version looks better. I returned home in the afternoon and processed the pictures. The HDR’s looked fantastic!!! Above is the family room using a wide angle lens. I used a wide angle (Nikon 12-24 f/4) for the whole shoot along with a tripod and cable release….5 exposures on each shot.
I gave Tommy all the photos and suggested that maybe consider using the HDR’s for his website….except the kitchen which had wood grain cabinets and a wood floor….a bit too much texture going on! I can assume the amount of HDRs used for commercial photographs is a very very small percentage. Why? Because most HDR photographers are all shooting landscape shots! LOL I’d give a thumbs up for commercial use of HDR’s! Here is another…
The HDR creates a nice warm feeling to each photo. The standard versions were solid, but I am happy he chose to use the HDR’s on his website. Here is the link to all the photos. Centerra Homes – Falcon Pointe Thanks Tommy for thinking outside the box! One last shot…
I know the NY Times was thinking about using HDR’s in their newspaper….soon HDR’ing will become a normal way of photography. It is the fastest growing photographic style in the world today. Enjoy the photos! Good luck Centerra Homes! Sell lots of houses!!
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